One event, even a long shot, can influence outcomes in ways we might not expect. In the case of this year’s final round of the Master’s, as reported by USA Today, ratings jumped 14% compared to the final round a year ago. The presence of Tiger Woods, who finished tied for 32nd, was a major factor, playing in his first major in nearly three years and receiving significant air time. ESPN, which carried the first two days of coverage, said in a release it averaged 3.5 million viewers, an increase of 46% from last year.
In the world of risk management, one event, such as catastrophic weather, can produce unforeseen outcomes such as business interruption. Proper risk management, an expertise of the Oxford Risk Management Group, can help reduce the magnitude of such impacts. Call us to talk about ways we can help manage your business risk.